"Nurturing your self-care ritual with minimal yet transformative essentials that enhance your natural beauty." -CLE Cosmetics

I couldn't come up with a more aligned mission statement for what I hope for my company as CLE has stated above. This is one of the reasons why this is our top-selling brand at Brooklyn + Rye. It doesn't take much to make the skin glow. It takes a minimalist approach with proven ingredients and solid technology of formulas to transform the appearance and feel of the skin. CLE understands the assignment!

First, let's talk about the company. 

CLE is a team of artists, designers, and professionals dedicated to and guided by the belief that beauty lies in embracing your natural self, in finding freedom in fluidity, and welcoming the truths hidden in imperfections. They are not beauty insiders, experts, or cosmetic industry veterans; they are real womxn.

CLE’s founder, Lauren Jin, began her career in fashion, and as much as she felt that garments were able to create an emotional attachment and tell a story, she believed that beauty in all its facets was an expansive medium upon which to connect with womxn. The concept of beauty, for Lauren, always assumed a more ritualistic nature and its perceptions were subjective and adaptable. She wanted to create something that resonated with the modern womxn, that spoke to the truth that there is no one-way to feel beautiful, and no right way to get there.

Second, the Products.

If you've spoken to me about needs for your skin, chances are you've heard me talk about CLE. This line is affordable, effective, and beautiful to use. It's clean, vegan, and you don't need to layer 14 different products to see a difference. 

CLE Cosmetics was born out of a desire to create products that were not only modern in their technology, but modern in their thinking. Each product within the line is designed to promote a sense of ritual and to support the contemporary womxn with self-care basics as they pursue the fullest expression of their personal power and sensuality.

Their skincare and makeup are curated, sourced, and centered on the latest Korean Beauty technology, but as individual products embrace a distinctly minimalistic approach both in their packaging and simple effectiveness. Though our products fit seamlessly into any comprehensive, multi-step skincare & makeup routine, each one is unique in its function and form and can be used as a single, go-to product. All of our products are formulated with non-toxic, vegan, and cruelty-free ingredients. As a brand they believe the use of animals or animal byproducts in the production of beauty products is unnecessary and archaic. Creating products that are non-toxic and ethically-made is a pillar of who they are and a testament to the products themselves; that they can create effective skincare & makeup without the use of traditional, harmful ingredients only furthers their intent to create modern products for the modern individual.

Above all, their mission is to design with purpose and versatility, bearing in mind that the very best products are ones that nurture your most natural state.

Some of Our Favorites

CCC Cream, or Color Control & Change Cream, is a lightweight all-in-one primer and foundation that contains SPF 50 PA+++. Similar to a tinted BB and CC cream but with more substantial coverage, this cream foundation uses Micro Capsule Technology to smoothly transition the cream’s initial color to blend in with your skin tone. The results are a dewy, moisturized complexion with light coverage that enhances your skin’s aesthetic & vitality.

- Micro Capsule Technology
- Lightweight and satiny finish
- Provides sheer yet buildable coverage
- Broad Spectrum SPF 50 PA+++
- Free of all synthetic fragrances
- Lightly scented using Bergamot (Furocoumarine-free), Orange, & Ylang Ylang Essential Oils

Paraben-free ・ Phthalate-free ・ Gluten-free ・ Cruelty-free Foundation・ Vegan

Serumide